Online Advertising fails to deliver; but there is a stunning new approach
By admin | May 19, 2012
How can large companies benefit in real sales from their online advertising?
The problem with online advertising is we are still using advertising methods from the last century. News print and TV ads are suffering too. Google ads are becoming less effective, Facebook ads fail to deliver acceptable sales. Groupon is on a slippery slope.
The new media world requires a totally different approach; one that rewards the user rather than just the publisher for reading or visiting the ad. Groupon tried this but the rewards are too small and complicated.
Without disclosing names and actual methods, I was consulted professionally by a well known and very large news media organisation some years ago. I told them I have a method that will guarantee the user will read the ads with a hook that will give them a tangible and real benefit to their real needs. A genuine way to keep an audience. The costs for implementing it were high, but still less that their existing advertising budgets and it would actually make a profit once established rather than an ongoing expense, and they would have advertisers clambering to get on board.
They laughed when I suggested they could present media without ad content and still make large amounts of money. My suggestions were ignored in favor of tried and true methods. They decided to stick with what they knew and consequently lost millions in revenue trying to stay in frame with everyone else.
So what is my method? sorry, it’s too valuable to share in a blog post. It works, and its not a scam, its not in your face all the time, everyone benefits and in it’s raw form it’s already being used by some of the biggest and most successful companies in the market without them even being aware they are using it.
Want to know more?
What I can say is the only true route to actual sales from online advertising is by accessing users who are actively searching for a product. Google knows this from its own business and is making some steps towards improving their tools, but they are still missing the key to the methods needed.
Yahoo is currently on the slide, but using these methods they could easily become a giant again in as little as 12 months.
However, most online and mega companies are still stuck in the last century and cannot see past the old ways. Users have moved on, so MUST you. If you are a large marketer for large companies, feel free to contact me, seriously…
Did you notice there are no facebook, twitter and linkdin links on this page? Why? Because they simply do not work and only help those companies, not you or your company! Time to wake up to the new world?
Topics: Alerts, Creative, Media, Media Arts, Political, Social Issues | No Comments »
The Steve Jobs Apple will never taste quite the same
By admin | October 10, 2011
Let’s face it, Apple will never be the same company without Steve Jobs. So many people are saying that it won’t affect Apple sales and that the company is greater than the man, but that’s just not true is it? Steve Jobs was Apple, without him they nearly went under. All the charisma is gone, Apple is just another gizmo maker now and a hugely over priced one at that. It now has huge competition in the smartphone market, growing competition in the slate market and the Mac is all but dead as a major pc platform.
Topics: Creative, Media, Media Arts, Sciences | No Comments »
The Next Step Beyond Social Networking?
By admin | October 8, 2010
Vancouver 06/10/2010 — The first ever Ideas, Stories, Thoughts and Dream database was announced by Dr Andrew Nelson from the Brainspace.me website, signaling the opening of their new free service which may change the way we explore and interact on the net.
“We believe, every person has at least one idea, story, thought or dream that could change the world… “
The World Ideas, Stories, Thoughts and Dreams Compendium project began late in 2009. The free access databases provide a unique place to collect, publish and share all those personal stories and thoughts which we tend to keep to ourselves but may actually be of great benefit to the community.
The compendia is now open for free entry and the public is being encouraged to start contributing. It represents the first dynamic and public element in their two fold plan to change the way we all use the web.
Dr Nelson said today “This exciting project may completely redefine how we search, use, share and explore the resources of internet and social networking”. The second part of the project is due for beta release at the end of October. The Brainspace.me personal journal member site is designed to provide a secure personal space with advanced and powerful new tools for the exploration and recording of thoughts, ideas, creative writing and dreams. Read the rest of this entry »
Topics: Alerts, Creative, Media, Sciences | No Comments »
Why are our Leaders and Politicians so Lost?
By admin | June 28, 2010
It may be the question every generation has asked through the history of democracy, but in this day and age there seems to be a greater void between the people on the street and their leaders than ever before. So much so, that most people just shrug their shoulders and resign themselves to their fate. Is it their fault or ours. How long do we use the us and them excuse for our loss of freedom and personal power? It’s as though we expect our leaders to go against our interests, we expect them to tell us what to do as if we assume they must know best.
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Topics: Alerts, Health, Political | 1 Comment »
HTML 5 here we go! Google Releases Open WebM Codec
By admin | May 22, 2010
The webM format will become the standard, the arguments are over, this move by Google will see the end of H.264. Game over. Stemming from the stunning quality of On2 format Google is releasing the codec BSD-style with open source license.
The dispute between Google, Apple and Adobe took a new and perhaps final turn today. All the major Browsers for web and mobile are supporting WebM video… that is, so far, except Apple! Steve Jobs has a lot to get his head around now. Why will anyone choose H.264 and risk copyright restriction when WebM is being released with an open source license?
Topics: Alerts, Creative, Media, Media Arts, Sciences | No Comments »
Architects Rock the Virtual Worlds?
By admin | December 6, 2009
Anisphere.com Virtual SIMs for Professionals
Virtual worlds have begun to move away from the games industry and are firmly planting roots in Architectural design, Education and even scientific visualisation. The launch of AniGlobe consultants and AniSphere hosting last month saw the virtual world move into the professional arena providing consultants and servers for establishing your own tailor made virtual world simulator.
These amazing simulators allow architects to create 3D models and mockups of their designs that their clients can walk or fly around in full virtual 3D environments. The terrains and landscapes can be tailored to emulate the real world environment and the project can be viewed at any time of day. The building and modelling tools are simple and any architect with a basic knowledge of CAD can quickly provide simulations and alternatives for their clients to view.
AniGlobe.com consultants setup SIMs for Architects
Tradtionally, Architects provide 2D images or drawings of their designs for the client, but 3D simulators take this to a whole new level allowing the client to actually move around, walk or fly through the model, see it from any angle or at any time of day. All of this is done over the internet on the clients own pc or laptop and is available 24/7. The architect can discuss, build or change the design from his own office pc and the client can view it in real time while meeting with the architect online whilst standing in the actual model!
Live meetings online with clients
The technology used takes its core from the same software used in the games industry in products like secondlife. AniGlobe takes these tools and applies them to the professional arena. AniGlobe provides all the expertise digital media, assets and consultancy services to get the simulators setup and working for the company and advises on the best hosting or server options. Anisphere provides inexpensive and ready to go island spaces for those who simply want to rent space rather than establish their own Sims.
These virtual world solutions are quickly being adopted and developed by all sorts of industries and the big companies like IBM and Intel are already making footprints in the virtual worlds too. Allyson Kerr, from Aniglobe Consulants says that alongside Architects and Designers they are now dealing with ‘live meeting’ companies, Rock bands wanting virtual clubrooms and Families wanting a virtual home online to meet and talk with each other.
“Virtual worlds are expanding the possibilities and potentials of social networking sites like Facebook. Even rock bands are realising the potential for streaming their music or video clips live to their fans in their own 3D clubhouse.”
Virtual Clubhouses for Rock Bands
It seems the possibilities for virtual worlds are virtually endless! Anisphere.com provides simple rentals of islands for people to get their feet wet… or not as the case maybe! Aniglobe provides professional consultants to help design, install and establish a dedicated SIM and provide companies with all the tools and expertise they require to get started.
Contact them at these sites
http://anisphere.com
http://aniglobe.com
Meanwhile, think I might just pull a chair next to Anizia and Xo to take in the virtual surroundings for awhile…. ah the possibilities are endless indeed! 
Hmm, food for thought
Topics: Alerts, Creative, Health, Media, Media Arts, Sciences, Social Issues, Virtual Worlds | No Comments »
The New Newspaper of the Future
By admin | June 17, 2009
So, the newspaper industry is dying. The owners are squealing, the advertisers are fleeing the sinking fleet streets and the journo’s are cowering discreetly behind their pc screens wondering who is going to pay them a living. All the while, piles of old growth carbon laced newsprint is composting faster than the leaves in a forest. News is dying, long live the News! I’m sure you’ve heard of the newspaper industry demise, but should you care? Read the rest of this entry »
Topics: Alerts, Media, Media Arts, Political | No Comments »
Google Woes and SEO flatulance…
By admin | June 12, 2009
Google Woes and SEO flatulance…
SEO’s are the modern day used car salesmen, and we know what’s happened to that market! I have pages that have no keywords or even a description that rank higher than perfectly sculpted w2.0 pages. I have pages that have excellent content and no ads that rank lower than pages with high ad content. Imagine if I’d paid a SEO to manage them all for me. What a waste of time and money! Read the rest of this entry »
Topics: Alerts, Media, Media Arts, Social Issues | No Comments »
Flu Symptoms List - Check your health
By admin | April 27, 2009
The recent swine Flu virus usually takes 5 to 7 days to incubate. You are highly infectious both during that time and when you are sick. Watch out for these symptoms and see a doctor if you have more than 2 or 3 of them.
Topics: Alerts, Health, Sciences, Social Issues | No Comments »
Do you get Headaches from using your Computer?
By admin | April 27, 2009
Headaches have been a constant human complaint through the ages and the digital age has introduced us to new discomforts from staring at computers! It can help to understand a little about why we humans suffer from them so often and how to find some relief. Natural Headache relief is the goal of most people who suffer frequent headaches. Many people are uncomfortable about using drugs to relieve their headaches on a regular basis. There are far too many different types of ’so called’ therapies for relief of tension or migraine headaches for any one person to try them all. In this article we explain the reasons for headaches and offer some links to help you find the right approach. How can you find the right solution to your headaches?
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Topics: Environment, Health, Sciences | 22 Comments »